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Eeva Siirama has extensive experience in brand management and retail, currently serving as Own Brand Lead at Stockmann since May 1993, overseeing various private brands including CONSTRUE, CAP HORN, BODYGUARD, and BOGI. Responsibilities encompass brand strategy planning, collection creation in collaboration with designers, budgeting, supplier relations, and sales analysis. Eeva has also held multiple positions within Stockmann, including Brand Manager for tween and young adult private brands and Junior Buyer for baby and kids' accessories. Prior to Stockmann, Eeva worked as a Sales Associate at CM Kauppamies from July 1989 to April 1993. Eeva holds a degree from Mercuria Business School, completed between 1991 and 1993.