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Cristina Mietta has extensive experience in trade marketing and category management, currently serving as Trade Marketing Manager at Stock Spirits Group since May 2018. In this role, Cristina is tasked with strategy and implementation for the spirits portfolio, focusing on maximizing sell-out opportunities through various activation and analysis techniques. Prior to this position, Cristina held multiple roles at Sanpellegrino Group, where responsibilities included the planning of promotional activities and the development of strategic partnerships. Cristina's career also includes a significant position at Nestlé as a Sell-Out Specialist, where sales maximization was achieved for hypermarkets, and earlier as a Brand Manager Assistant responsible for launching innovative products. Cristina's educational background includes a Laurea Specialistica in Marketing Management from Università Bocconi and a scientific high school diploma.