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Amy Keirby-Smith has worked in the marketing and merchandising industry since 2012. In 2012, they worked as a Merchandising Assistant for Mountain Warehouse and a Marketing Assistant for Mike Morgan Media. From 2013 to 2017, they worked for New Look in various roles, including Senior Assistant Merchandiser - Knitwear, Assistant Merchandiser - Dresses, and Merchandising Assistant. In 2017, they took a career break, travelling through South and Central America. In 2018, they joined ASOS.com as a Senior Assistant Merchandiser. Since 2021, they have been the Content Marketing Manager for Stitched.co.uk.

Amy Keirby-Smith completed their GCSEs at John Kyrle High School between 2002 and 2007. Amy then went on to John Kyrle Sixth Form, where they obtained their A Level in Business, Psychology and IT between 2007 and 2009. Amy subsequently attended Oxford Brookes University, where they earned a Bachelor of Science (BSc) in Marketing Management and Accounting between 2009 and 2012.