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Pieter V. is a co-founder and managing partner at Stitchd, a consultancy firm specializing in transforming digital data into actionable insights since January 2020. Pieter also serves as a digital analytics architect for D'Ieteren Auto, focusing on developing future-proof tracking approaches across various automotive brands. Previously, Pieter held positions as a senior web analyst at Humix, a senior data analyst at AG Insurance, and an analytics expert at Telenet, where responsibilities included leading web analytics, migrating tools, and enhancing data collection frameworks. Pieter's expertise extends to roles at Bose Corporation as a subject matter expert in Adobe Marketing Cloud and earlier positions in web analysis and online marketing. Pieter holds a bachelor's degree in communication management from Lessius Hogeschool Mechelen.