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Ilse Bakx is an experienced digital analyst and business analyst with a robust background in digital strategy, user research, and data management. Currently serving as a Digital Analyst at Stitchd and holding dual roles as a Business Analyst and Digital Analytics Consultant at Janssen EMEA since September 2020, Ilse has demonstrated expertise in consent management platforms and digital analytics. Prior experiences include a role at Telenet as a Digital Analytics Consultant and as a Lead Data Developer at innogy NL, where responsibilities encompassed coordinating data management platform selection and implementation, overseeing GDPR compliance, and enhancing customer journey personalization. Ilse's tenure at Essent spanned nearly a decade, where positions included Senior Digital Strategist & Developer and Senior E-performance Consultant, focusing on translating digital trends into strategic opportunities. Earlier research roles at K.U.Leuven and TU Eindhoven contributed to a solid foundation in usability and user-centered design. Educational credentials include a degree from Maastricht University.