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Keith Diederich, MBA, is a seasoned marketing professional with extensive experience in demand generation and B2B marketing across various roles. Currently serving as Senior Marketing Manager for North America at Stibo Systems since August 2022, Keith is responsible for executing diverse marketing tactics, including digital campaigns and event coordination, to drive lead generation and brand awareness. Prior roles include North American Marketing Manager at Lineup Systems, where Keith developed targeted campaigns and managed supplier relationships, and Associate Digital Marketing and Communications Specialist at Battelle, leading marketing automation initiatives and analyzing campaign performance. Keith holds an MBA in Finance from Florida International University and a Bachelor of Applied Science in Hospitality Administration/Management from The Ohio State University.