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Min Yi Len is an accomplished marketing professional currently serving as Assistant Manager of Digital Content Marketing at STERRA since July 2023. With extensive experience from previous roles at Shopee, Min Yi Len developed and executed marketing strategies for major campaigns within the Electronics and Lifestyle sectors, achieving significant growth in product visibility and conversion rates. Prior experience includes project coordination at the Singapore Coffee Association and an internship in project management at Mediacorp VizPro International, where responsibilities spanned marketing, logistics, and operations for live events. Min Yi Len holds a Bachelor of Arts degree in Communication and Psychology from the University at Buffalo, complemented by studies at Singapore Polytechnic.