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David Rice

Account Executive at Sterling Transportation, Inc.

David Rice is an experienced professional in the transportation industry, currently serving as an Account Executive at Sterling Transportation, Inc. since March 2023. Prior to this role, David held multiple positions at Forward Air Corporation from April 2015 to March 2023, including Enterprise Sales Operations Manager for National Accounts, Strategic Account Manager for National Accounts, and Sales Manager/Global Partner Specialist for the West. David received accolades such as the 2020 WEST Sales Manager of the Year and achieved the Highest Account Growth Percentage for several years. Earlier roles included Terminal Manager at Forward Air Corporation, where David led operations to earn the 2016 and 2017 Terminal of the Year awards and achieved significant revenue growth. David's career began at Towne Air Freight as Home Direct Operations Manager, overseeing the successful integration of a flagship account. David earned a B.S. in Management and Human Resources from California State Polytechnic University-Pomona from 1988 to 1990.

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