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Eric Friedman is a seasoned advertising and marketing professional currently serving as Managing Director and Partner at Sterling-Rice Group since March 2023, where Eric is engaged in understanding consumer behavior related to food and beverages. Eric co-founded Mountain Dog Sauce Company in July 2020, taking on the role of Executive Chef. Prior experience includes serving as VP of Client Experience at IMM from September 2021 to March 2023, where Eric led significant client campaigns, and previously as Group Account Director at both Sterling-Rice Group and E.B. Lane, driving successful advertising campaigns for notable brands. Eric's career began with roles focused on experiential marketing and direct marketing, showcasing a diverse skill set developed over years of strategic and creative management. Eric holds an MBA from Arizona State University's W. P. Carey School of Business and a Bachelor of Arts in Rhetoric and Communication Studies from the University of Richmond.