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Cliff Richard O. currently serves as the President and CEO of Babins Food House, overseeing the company's business operations since March 2023. Concurrently, Cliff holds the position of Branch Head at Sterling Bank of Asia, Inc. since March 2022, where responsibilities include formulating strategic direction, leading a team to build customer relationships, and ensuring sales management compliance. Previous experience includes serving as Branch Manager at Asia United Bank from October 2017 to March 2022, achieving significant portfolio growth and net income during the pandemic. Earlier roles include General Manager at Swan’s Marketing from May 2011 to January 2020, and Financial Sales Associate at Manulife Chinabank Life Assurance Corporation from June 2015 to October 2017. Cliff's academic background includes a Bachelor’s Degree in International Relations Major in Diplomacy from Lyceum of the Philippines, completed in 2013.