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Christeen Willemse is an experienced marketing professional currently serving as the Regional Marketing Manager at Ster-Kinekor since May 2011, where responsibilities include developing cinema-specific marketing plans to boost attendance and executing an emerging market strategy. Previously, Christeen held the position of Club Manager, managing strategic partner relationships and implementing successful marketing campaigns to enhance club attendance. Prior experience at Europ Assistance South Africa spanned roles such as Corporate Client Relationship Manager and Client Liaison Officer, focusing on client relations, project management, and operational support. Christeen's achievements include increasing club attendance from 46% to 52% of total circuit attendance and assisting with the re-launch of the Ster-Kinekor Club. Education was completed at Bastion High School from 1995 to 2000.