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GERALDO BARRA is a seasoned professional with over 25 years of experience in the automotive sector, currently serving as the Senior Vice President of Customer Experience at Stellantis since January 2021. Prior to this role, GERALDO held various positions at FCA Fiat Chrysler Automobiles, including Vice President of Quality LATAM and Quality Director, emphasizing a customer-centric approach and leading high-performing teams. GERALDO's career highlights include managing quality initiatives across Latin America and leading the startup of engine facilities in Argentina. GERALDO also has experience in lean production and quality integration from previous roles at Fiat Automóveis, General Motors, and CNH Industrial. GERALDO holds a Master's degree in Logistics from Universidade Federal de Santa Catarina and a degree in Mechanical Engineering from PUC Minas.