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Michael Ford was appointed to Greenlit Brands as Chief Executive Officer in August 2017 and in April 2019 he was appointed Executive Chairman and Chief Executive Officer. He is also a member of the Board Audit and Risk Committee and the Board Remuneration Committee.

Michael has led Greenlit Brands through a significant period of transformation. Under his leadership, Greenlit Brands has undertaken a strategic consolidation involving the divestment of the Group’s General Merchandise division (incorporating a number of separate brands), while also enabling a vertical integration strategy of the Group’s iconic retail brands (freedom, Fantastic Furniture, Plush, Snooze and OMF) and its manufacturing and logistics businesses (FutureSleep, Unitrans and G&G).

As Executive Chairman and Group CEO, Michael brings over 30 years of deep and broad leadership experience in the retail sector, having held ‘C’ suite roles with leading Australian and New Zealand retail groups including Country Road, Esprit and Jag Clothing and The Good Guys. In particular, Michael led the Good Guys business into a new age of prosperity and growth, doubling the company’s annual turnover and achieving the number one market share and preference to shop for large and small appliances in Australia.