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Derek leads the global Insights team, building on 30 years of B2B expertise, incisive strategic thinking, an obsession with structure and simplification, and a passion to see real business success.

Derek possesses an ability to quickly see the breadth of a business and its challenges. A strong listener, he focuses on identifying and absorbing the relevant information and insights. Driven by positive and energizing relationships with clients, he is decisive in identifying and applying a solution.

For their global B2B clients, Derek is defining critical insights and the most important strategic recommendations – providing the most robust and fertile foundation to inspire the most effective creative and marketing automation solutions.

For their agency, he’s leading and inspiring an approach based on shared learning and experiences and sharing success. Building a high performing team on a range of expertise, he is continually developing and strengthening their strategic point of view, approach and method.