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Juan has over 18 years of experience as a wayfinding and information graphic designer specializing in transport and mobility. He started his career as a graphic designer and university lecturer in Santiago de Chile. After collaborating on passenger information projects in Latin America, he joined Steer in 2007.

At Steer, Juan has successfully led the design of information systems, wayfinding strategies, and guidelines for pedestrians, cycling and transit environments across Europe, Latin America, North America, and the Middle East. He has been instrumental in the transformation of the Design for Movement team to a renowned design practice operating from the London, Toronto, and Bogotá offices.