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Matthias Jirmann is a skilled Digital Analytics Implementation Manager at Staysure Group, overseeing the integration of GA4 and cookie management across multiple brands since March 2023. Previously, Matthias served as Product Data Manager and Analytics Engineer at Ocean Finance, focusing on data auditing, structuring event naming conventions, and enhancing data trust. At comparethemarket.com, Matthias led digital analytics implementation for a mobile app and supported the integration of various tag management solutions. Experience also includes work as a Search and Data Executive at Zazzle Media, Sales Programmer at EDPA Limited, and a Media Design Apprentice at Merco MTW, where foundational skills in web development and analytics were developed. Matthias holds a degree in Web Development from Merco MTW.