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Liesbeth ten Donkelaar has extensive experience in marketing and sales, with a background in hospitality and retail industries. Currently serving as the Marketing & Sales Director at Stayokay, Liesbeth leads a team dedicated to bringing guests to the hostels across the Netherlands. Prior to this role, Liesbeth held positions at Cook&Co kookwinkels and D.E MASTER BLENDERS 1753, where Liesbeth managed various marketing initiatives for well-known brands like Douwe Egberts and Pickwick. Liesbeth's educational background includes a Post HBO Online Marketing certificate from Lectric NextMarketeer B, a Drs in Business Administration from Nyenrode Business University, and a BHA from Hotelschool The Hague.