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Luke Dawson is an experienced sales professional with a strong background in business development and account management within the FMCG sector. Currently serving as a Regional Sales Executive at STAX TRADE CENTRES PLC since August 2017, Luke focuses on expanding the customer base and managing accounts across South West England, primarily in the garden centre and hardware retail markets. Prior roles include Commercial Sales Agent at MJF Sales & Marketing Ltd, Regional Customer Development Executive at Lucozade Ribena Suntory, and various positions at GSK, where Luke played a key role in sales growth for Lucozade and Ribena. Luke's career began in retail management, progressing through roles in field services and project management, showcasing a consistent trajectory of leadership and sales success across diverse industries.