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Chantal St-Pierre is an accomplished marketing and strategy professional with extensive experience in various sectors. Currently serving as an Administrateure au Conseil d’administration at Station 22 since November 2018, Chantal has previously held the role of Consultante en stratégie commerciale at Vicstore Fixtures from August 2022 to May 2023. Prior experience includes a significant tenure at SAQ as Directrice Conseil stratégique et Évolution commerciale, where Chantal developed the INSPIRE marketing relationship program. Chantal also served on the board of Fondation Pointe-à-Callière and contributed to the Société de transport de Montréal's Clientèle committee. Earlier career roles included Directrice Marketing et Communications at Air France and Directrice Marketing et Communications for Desjardins' Visa cards, showcasing a strong background in client relationship management, communications, and marketing strategies. Chantal holds a Master’s degree in Marketing from HEC Montréal and a Bachelor's degree from Université Laval.