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Will Senn has extensive work experience in the cannabis industry. Will is currently serving as the Chief Corporate Development Officer at StateHouse Holdings since March 2022. In 2016, they founded Urbn Leaf and continues to hold that role. Will also co-founded and served as Vice President at Floris Funds, LP and Floris Capital Management, LLC from January 2017 to March 2021. Additionally, Will Senn founded the United Medical Marijuana Coalition in February 2016 and the Patient Care Association of California in February 2011. Will also held positions as a board member in various organizations such as CDA | Cannabis Distribution Association, Global Alliance for Cannabis Commerce, and the Alliance for Responsible Medicinal Access. Furthermore, they were a founding board member of the US Cannabis Council. Before establishing himself in the cannabis industry, Will Senn owned the Knotty Social Club from November 2012 to November 2015.

From 2003 to 2007, Will Senn attended San Diego State University. Will pursued studies in the field of Business, Management, Marketing, and Related Support Services. No specific degree was mentioned.