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Bruce D Ritchie is an experienced commercial manager currently serving as the Commercial Manager for UK, EU, and ME at Starward Whisky since July 2023. Prior to this role, Bruce was the Head of Sales at The Duppy Share from April 2020 to July 2023. Bruce's extensive background in the beverage industry includes various positions at Diageo from June 2014 to January 2020, where roles ranged from National Account Manager to Agency Operations Executive. Earlier career experiences include consulting at Seven Search & Selection and contracting with Jefferson Wolfe. Bruce began the professional journey at BAE Systems in an Accounts Team role. Bruce holds a Bachelor of Arts degree in Ancient History and Archaeology from Newcastle University (2008-2011) and completed education at Eton College (2003-2008).