write me a director of marketing job description for Start Proud
Sure! Here's a detailed job description for a Director of Marketing at Start Proud:
Position: Director of Marketing
Company: Start Proud
Location: Toronto, Ontario, Canada
About Start Proud: Start Proud is dedicated to promoting the professional development of 2SLGBTQ+ students as they transition from school to career. Our mission is to create a diverse and inclusive community where everyone can thrive, regardless of their sexual orientation, gender identity, or expression. By fostering connections, providing resources, and advocating for equality, we aim to support the next generation of 2SLGBTQ+ leaders.
Role Summary: Start Proud is seeking a dynamic and visionary Director of Marketing to join our team. The ideal candidate will develop and execute comprehensive marketing strategies to enhance our brand presence, engage with our community, and drive growth. The Director of Marketing will work closely with the executive team and other departments to ensure that our marketing efforts align with our mission and values.
Key Responsibilities:
- Develop and implement marketing strategies to increase brand awareness, community engagement, and event participation.
- Oversee the creation and distribution of all marketing materials, including digital content, print materials, and promotional campaigns.
- Manage and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities.
- Collaborate with the events team to promote and execute Start Proud's signature events, such as conferences, networking sessions, and community outreach programs.
- Monitor and analyze marketing performance metrics, using data-driven insights to optimize campaigns and strategies.
- Build and maintain relationships with media partners, influencers, and other stakeholders to amplify Start Proud's message and impact.
- Oversee the organization's social media presence, ensuring consistent and engaging content across all platforms.
- Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree preferred.
- Demonstrated experience in digital marketing, social media management, content creation, and brand development.
- Strong analytical skills, with the ability to interpret data and make informed decisions.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.
- Passion for and commitment to 2SLGBTQ+ rights and inclusion.
- Experience working in a non-profit or mission-driven organization is a plus.