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Cecilia Amorebieta Vitali is an experienced analytics specialist currently working at Globant since November 2020, focusing on digital measurement strategies for the SKY+ Brasil Project to enhance sales performance. Prior roles include serving as a data consultant at Intellignos, where responsibilities encompassed BI analysis and dashboard development for various sectors, and as a digital marketing professor at Grow Escuela de Internet, teaching key subjects like analytics and SEO. With previous experience as an analytics analyst at MRM//McCann and as an analytics and audience specialist at Radio Mitre, Cecilia has a strong foundation in data analysis, reporting, and digital project metrics. Cecilia began career as a social listening leader at Avatar, emphasizing digital ecosystem trends. Academic qualifications include a Bachelor's in Communication Sciences from the University of Buenos Aires, a brief study in Journalism at Universidade Federal de Santa Catarina, and ongoing Master's studies in Cultural Sociology and Cultural Analysis at Universidad Nacional de San Martín.