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Asim Muhammad

Chief Financial Officer at Starlet Retail

Asim Muhammad has a varied and extensive work experience. Asim currently serves as the Chief Financial Officer at Starlet Shoes, a position they have held since February 2023. Prior to this, Asim worked as the Chief Financial Officer at SixB Food Industries (Pvt.) Ltd from November 2020 to January 2023. Asim was responsible for directing budget development, creating budgetary controls, and managing investments.

Before joining SixB Food Industries, Asim was the GM Finance at ActiveMedia Pakistan, a leading Brand activation and event management company from September 2016 to November 2020. In this role, they conducted risk evaluations and devised strong internal controls to mitigate risks.

From November 2012 to September 2016, Asim worked as the Regional Finance Manager – CR/Senior Manager International Businesses at The City School Official. Asim was responsible for preparing and managing large capital expenditure budgets.

Prior to that, Asim served as the Project Manager - ERP at Gourmet FOODS from July 2010 to October 2012. Asim monitored shops through software from the head office and implemented various systems for attendance, customer service review, ordering and receiving, and exception reporting.

Asim started their career at Ahmed Fine Textile Mills Ltd as the Manager Accounts & ERP Project Head from February 2005 to June 2010. Asim devised internal controls for expenses, payments, dispatches, and receivables, and also conducted evaluations for cost reduction opportunities.

Before joining Ahmed Fine Textile Mills, Asim worked at Hameed Chaudhri & Co., Lahore as a 03 Years Studentship from February 2002 to February 2005. Asim played a key role in the finalization of audit reports and review reports.

Overall, Asim Muhammad brings a wealth of experience in financial management, budgeting, risk evaluation, and internal control implementation to their role as Chief Financial Officer at Starlet Shoes.

Asim Muhammad's education history begins in 1997 when they enrolled at the Institute of Cost and Management Accountants of Pakistan (ICMA Pakistan) to pursue a degree in Business Administration and Management, General. Asim completed their ACMA (Associate Cost and Management Accountant) degree in 2002, specializing in Accounting and Finance, Management Accounting, Costing, and Budgeting.

In that same period, from 1997 to 2001, Asim also attended the Institute of Cost and Management Accountants of Pakistan (ICMA Pakistan) for a CMA (Cost and Management Accountant) degree. During this time, they focused on Accounting and Finance, Management Accounting, Costing, and Budgeting.

Additionally, Asim pursued a Master's degree in Economics from the University of the Punjab, which they completed in 2001.

Asim's education in the field of finance continued as they joined The Institute of Chartered Accountants of Pakistan, where they obtained the degree of Chartered Accountant (CA) in 2016. Their studies at this institute included Finance, Accounts, Taxation, Business analysis, and planning.

Moreover, Asim also earned the ACA (Associate Chartered Accountant) qualification during their time at the Institute of Chartered Accountants of Pakistan, specializing in Accounting and Finance. The obtained month and year for their ACA certification are not provided.

Throughout their educational journey, Asim received the FCMA (Fellow Cost and Management Accountant) designation from the Institute of Cost and Management Accountants of Pakistan (ICMA Pakistan). The specific knowledge areas covered by this certification include Finance, Management, and Costing. The obtained month and year for their FCMA certification are not provided.

Lastly, Asim completed a Bachelor of Science (B.Sc.) in Environmental Science from Government College University, Lahore. The start and end years for this degree are not specified.

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