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As Head of Marketing, Lauren St. Amand defines Star’s global marketing strategy, and oversees planning and execution with a focus on driving growth and establishing brand equity in new markets. With over 25 years’ experience developing B2B go-to-market SaaS strategies in companies like Pegasystems and Adobe, Lauren is a data-driven marketer who aligns marketing with sales to build awareness, drive demand and deliver revenue-producing results. Prior to joining Star, Lauren was VP of Growth Marketing at Duck Creek Technologies, an InsurTech, where she built and led growth marketing from their joint venture with Accenture and Apax Partners to their successful IPO in August 2020.