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Emma Pop has extensive experience in the advertising industry. Emma started their career at MediaVest in 2001 as a Research Supervisor and Associate Director, where they worked until 2005. Emma then joined Starcom Worldwide as an Associate Director of Digital Insights and Analytics, and eventually became the Director of Research and Analytics. In 2017, Emma joined Starcom as the SVP Director of Solutions Architects, and later became the EVP Managing Director in 2019.

Emma Pop received their Bachelor of Arts degree in Economics from Northwestern University in 1999. Emma later pursued their Master of Business Administration degree with a focus on Marketing, Managerial Economics, and Pricing Strategy from Northwestern University's Kellogg School of Management, graduating in 2005.