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Akanksha Arora is a seasoned marketing professional currently serving as a Retention Marketing Manager at Quill since September 2023. Previously, Akanksha held the position of Retention Marketing Strategist at Rock City Lab from January 2021 to September 2023, where a strong focus was placed on customer behavior and data-driven strategies within e-commerce. Experience includes roles as a Digital Marketing Strategist at ROAS Media and a Global Marketing Consultant at The Coca-Cola Company, where contributions to user-centricity significantly impacted global initiatives. Additionally, Akanksha served as a Research Fellow at Spiegel Research Center, developing tools to reduce shopping cart abandonment, and as a Social Media Strategist at The Gig Week, enhancing consumer empathy through audience personas. Early career roles included positions at LBB - Little Black Book as a Product Marketing Manager and content writing roles at GuestHouser and Ogilvy & Mather. Akanksha holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor's degree in Business/Managerial Economics from the University of Delhi.