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Aimee (Ferreira) Becker is a seasoned executive with extensive experience in brand development and strategic advisory roles in the retail and consumer goods sectors. Currently serving as Senior Vice President of Staples Brands Group since September 2022, Aimee previously held the position of Executive Vice President of Global Brand Solutions at Daymon from January 2010 to September 2022, where Aimee led initiatives in brand creation and development. Aimee's significant contributions include establishing Daymon's Global Strategic Advisory team and managing various roles in brand strategy and marketing at prominent companies, including boom! Creative Development, Jane Cosmetics, Coty Beauty, Revlon, and IRI. Aimee holds a Bachelor of Science degree in EPS and Marketing from Babson College.