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Nilaye Thakrar is a seasoned professional in search engine optimization and digital marketing, currently serving as the Senior Search Engine Optimization Manager at Staples Canada since July 2022. Prior to this role, Nilaye held the position of Director of Search Engine Optimization at Talent.com from December 2020 to February 2022, where responsibilities included leading the global SEO team. As the principal consultant at The Thakrar Business, Nilaye managed SEO and paid search consulting engagements across various industries for Fortune 500 companies. Previous roles include Global Search Engine Marketing Director at Simply Hired, Head of Search Engine Marketing at Performics, and Group Manager at Workopolis. Nilaye's academic credentials include an MBA with distinction from the University of Liverpool and a CIMBS from The University of British Columbia.