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Alex Peterson is an accomplished creative professional specializing in copywriting and content management, currently serving as the Director of Creative at Stanford Health Care since September 2020. Previously, Alex held the position of Senior Copy Manager at Shutterfly Inc., where storytelling played a crucial role in shaping the brand's narrative from October 2015 to July 2020. Alex's extensive experience includes freelance work as a Senior Copywriter for various clients, including Liquor.com and Tripcipe, alongside a significant tenure as Content Manager at the Academy of Art University, managing content for the student portal and producing institutional materials. Early career highlights include roles at Seth Kaller, Inc., MediaVillage.com, and Orange Coast College, where Alex developed a strong foundation in marketing copy and digital content. Alex holds a Master of Fine Arts in Writing from Sarah Lawrence College and a Bachelor of Arts in English and Political Science from UC Irvine.