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Jen Bales is a seasoned digital marketing professional with extensive experience in customer acquisition and digital strategy. Currently serving as a Senior Customer Acquisition Manager at Standards Australia, Jen is focused on enhancing commercial growth through comprehensive customer acquisition strategies utilizing SEO, SEM, and various marketing channels. Previously, as a Digital Marketing Manager at Standards Australia, Jen developed strategies to drive website traffic and increase e-commerce sales. At Business Australia, Jen successfully managed marketing campaigns to grow the membership base and revenue. Earlier roles include positions at Mr Supplement, where Jen enhanced brand awareness and website conversions, and JunkStar Productions, where Jen developed creative strategies for clients. Jen holds a Bachelor of Arts in Communication from the University of Technology Sydney and Western Sydney University.