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Lior Hedrick is an experienced marketing professional currently serving as the Chief Marketing Officer and Vice President of Content Strategy at Standard since January 2020. Lior oversees the Content and Brand Strategy team, manages social media and syndication efforts for numerous clients, and develops paid marketing campaigns, while monitoring performance metrics to enhance revenue and brand awareness. Previously, Lior held the position of Director of Paid Marketing at CuriosityStream, achieving significant subscriber growth and expanding influencer marketing channels. Earlier roles include Digital Marketing Manager at KETTLER and Digital Marketing Specialist at Mindful Leader Inc., with a solid foundation in digital marketing strategies cultivated during a freelance career as a Digital Marketing Consultant at Outsider Marketing. Lior’s academic background includes a Master of Letters in European History from the University of St Andrews and a Bachelor of Arts in History from Mary Baldwin University.