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Niclas Timmerby has extensive experience in the retail and consulting industries, currently serving in Convenience Retail at St1 Sverige AB since May 2018. Niclas Timmerby has also been a keynote speaker, author, and consultant since August 2008. Previous roles include District Manager at Reitan Convenience Sweden AB, where management responsibilities encompassed brands such as Pressbyrån and 7-Eleven, and B2B Manager at Media-Saturn. Additional experience spans various managerial and ownership positions in companies like SIBA AB, NetOnNet, Sängvaruhuset SOVA, and Statoil Fuel & Retail AS. Academic qualifications include degrees in Economics and further training in leadership, coaching, HR, and workplace law.