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Mustapha BOURAOUI has extensive experience in marketing and applications within the technology sector, currently serving as the EMEA Vice President at STMicroelectronics since July 1994. In this role, Mustapha leads strategic marketing efforts focused on Market Intelligence and Business Development for the Industrial IoT sector. Mustapha previously headed the Marketing and Application department, overseeing the promotion of STB solutions and supporting partner projects from inception to mass production. Additionally, Mustapha has held various managerial roles, including Director of Marketing and Business Development, Technical Marketing and Lab Senior Manager, and Field Application Senior Engineer. Since April 2021, Mustapha has also been co-managing Software République, collaborating with leading tech companies. Previously, Mustapha contributed as a founding and board member of AIOTI, focusing on enhancing the European IoT ecosystem. Mustapha BOURAOUI holds a Ph.D. in Signal & Speech Processing and a Master of Engineering in Digital Communication and Media/Multimedia from Grenoble INP - UGA, as well as a background in Mathematics and Physics.