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Beth Hayes is an accomplished marketing professional with extensive experience in strategic leadership roles within higher education and digital marketing. Currently serving as the Director of Marketing and Communications at St Mary’s University, Twickenham, since February 2024, Beth previously held significant positions at UCAS, where responsibilities included leading education marketing strategies and managing B2B communications. With a background that also encompasses a strategic leadership role at the University of Gloucestershire, Beth has successfully driven brand initiatives, enhanced digital performance, and improved customer experience across various platforms. Educational credentials include a BA Hons in English with Psychology from the University of Gloucestershire and a Level 1 certification in British Sign Language.