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The operations role requires that Shelley performs somewhat like an orchestra conductor. Monitoring the “score” for potential problems and opportunities, conducting strategies with division teams to offset deficiencies and maximize revenues, and queueing the direction of their corporate sales force to provide tactical support to communities in need. Fundamentally, the operations function is to ensure that the business runs efficiently, effectively, and financially profitable for owners and resident satisfaction.

Her entry into senior housing may have been fate. In 1999, she landed a wonderful role as Assistant Executive Director of an independent living community with an attached skilled nursing facility. This proved to be a stimulating challenge, and opened her eyes to a new passion… an affinity for the aging population. By 2002, Shelley was promoted to Executive Director of an assisted living facility, and remained there until joining SRI in 2010. When she was selected to lead the company’s operations role, she was both honored and grateful – – working in an industry that she truly love, and surrounding myself with people who are tremendously capable. That’s her formula for success.

Shelley envisions great and rapid changes in the company and communities in the very near future… they already have so much on the drawing board. Imagine iPads in residences, for food delivery orders and communications with service and care associates. Sensory environments designed for experiential enhancement. New activity programming, suited to a healthier and longer-living boomer generation.