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Barbara Cromarty is a seasoned marketing professional with extensive experience across various industries, including medical devices and technology. Currently serving as a Senior Market Analyst at SRI since April 2020, Barbara plays a key role in transitioning research technologies into viable business opportunities. As the Principal Marketing Consultant at Barbara Cromarty Marketing Consulting since June 2017, Barbara provides expert marketing strategies. Previous roles include Digital/Inbound Marketing at PARC, Head of Marketing for two startup medical device subsidiaries at Allied Minds, and Sr. Marketing Manager at PIERS. Barbara's career began with positions at RITA Medical Systems, Motorola, InnerDyne, and other organizations, spanning responsibilities in product management, marketing leadership, and international sales. Barbara holds an MIM/MBA in International Marketing from Thunderbird School of Global Management, a B.A. in International Relations from Mount Holyoke College, and completed additional studies at Stanford University. Recognized for excellence in strategic marketing and innovation, Barbara has received multiple corporate performance awards.