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David Morse is an accomplished engineering professional with extensive experience in the cycling industry, currently serving as the Zipp Wheel Category Manager and Senior Advanced Development Engineer at SRAM, LLC since March 2015. In this role, David maintains a strong understanding of industry trends, innovates technologies for cycling components, and collaborates with cross-functional teams to support product launches. Previously, David held positions as an Advanced Development Engineer and Director of Engineering at Rüster Sports, focusing on product development and manufacturing processes for carbon fiber bicycle frames. Earlier career experience at SRAM includes significant contributions to the design of Firecrest carbon clincher rims. David holds a Bachelor of Science degree in Mechanical Engineering with a Biomedical Option from the University of Colorado Boulder.