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María Bermudo Arias is an accomplished Brand Director and Digital Specialist at Sra. Rushmore, where responsibilities include the development and monitoring of comprehensive communication strategies across various channels, including ATL, BTL, and digital media. With extensive experience in account management for high-profile clients, María has also contributed to the film industry through strategy development for promotional materials at Lola Films. In academia, María serves as a professor at Universidad Complutense de Madrid, teaching courses on digital content innovation and communication strategies. As a co-founder and CEO of Pony Head Productions, María has supported the advertising and visual arts sectors, while also participating in various educational initiatives focused on media and advertising trends. María holds multiple degrees, including a Master’s in Marketing Business from ISDI and a Master’s in Advertising Management from Universidad Complutense de Madrid.