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Satu Pelkonen is a seasoned professional in brand design, currently serving as the Director of Brand Design at Squarespace and previously held the position of Sr. Creative Director of Brand Design. Satu has extensive experience as a judge for The FWA and has worked at Stink Studios as both Creative Director and Sr. Art Director. Additional roles include Art Director at Luxus and Valve Branding, as well as Graphic Designer. Satu Pelkonen's educational background includes a BA in Media Technology from Lahti University of Applied Sciences and studies at Universitat Politècnica de Catalunya.