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Tobias Peggs is the co-founder and CEO of Square Roots. Tobias previously served as President (Impact) of The Kitchen, an organization that catalyzes "Real Food" systems across America. Prior to that, Peggs was with Adobe, where they helped integrate Aviary's team, technology and user base into the Adobe world following acquisition.

Peggs began their career with Aviary, where they served as CEO. Under their leadership, Aviary grew its developer network to 10k partners and drove consumer apps to 100M downloads. Tobias also developed a revenue model that brought big brands into the creative process. Peggs led the M&A process that resulted in Adobe acquiring Aviary in September 2014.

Tobias Peggs received their PhD in Machine Learning from Cardiff University. Their research focused on Genetic Algos, Classifier Systems and Search. Prior to their PhD, Tobias Peggs completed a B.Eng in Civil Engineering from Loughborough University.