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Wim Griffioen has a diverse work experience spanning over several industries and positions. Wim currently serves as the Chairman of the ShoppingTomorrow Expertgroup, focusing on product data and product experience. Prior to this, they co-founded and acted as a partner at Squadra MDM, specializing in data management for digital transformation, eCommerce, and omnichannel projects. Wim also worked as an Associate Partner at Qhuba and held senior IT roles at companies such as Makro Cash and Carry Nederland BV, Ahrend, ARCADIS, and BSO. Overall, their expertise lies in product information management, master data management, and IT leadership.

Wim Griffioen attended the University of Amsterdam from 1982 to 1987, where they earned a degree in bedrijfseconomie (business economics). The degree they received was a Drs.