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James Merritt has a diverse work experience spanning over two decades. James served as the Chief Commercial Officer at SQREEM Technologies, where they oversaw global commercial functions and was responsible for go-to-market plans and establishing partnerships and distributors. Prior to that, they worked as the CEO APAC at Isentia. James also held several executive leadership positions at dunnhumby, including Managing Director & Board Member APAC and Managing Director & Board Member, Thailand & Malaysia, where they successfully established new business and formed partnerships. James started their career at Tesco as a Marketing Manager and later served as a Manager at JD Wetherspoon. James has a strong background in business leadership, strategic planning, and driving growth and profitability.

James Merritt attended Sheffield Hallam University from 2002 to 2005, where they obtained an Advanced Diploma in Business & Marketing as well as a Bachelor of Arts in Business & Marketing. James also attended Norton College, although specific dates and degrees are not provided. Additionally, they have obtained certifications as a Certified Product Strategist and a Certified Platform Strategist from Section4 in 2022.