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Melissa Edem is an experienced brand manager currently leading the kids portfolio at Spur Corporation since May 2014, where responsibilities include developing strategies and managing communication across various marketing channels to enhance brand turnover. Previously, Melissa served as a brand manager for direct marketing at Woolworths, overseeing the production of W magazine, and held the position of digital and direct marketing specialist at MTN, where integrated marketing campaigns were managed across multiple channels. Melissa holds a Bachelor of Business Science in Marketing from the University of Cape Town and is a graduate of South Peninsula High School.