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Vineet Pathak is a seasoned professional in advertising research and measurement, currently serving as the Vice President of Ad Sales Research, Insights, and Measurement at Spotter since June 2024. Previously, Vineet held the role of Director of Advertising Measurement at Amazon Ads | Twitch from January 2021 to May 2024, where responsibilities included developing innovative measurement programs to demonstrate the effectiveness of Amazon Ads. Prior experience includes a Vice President position at UM Worldwide, focusing on analytics and audience strategy, and a Client Director role at IPG Mediabrands, leading analytics and research initiatives. Vineet's early career featured significant roles at Nielsen, advising major clients, and a foundational internship experience at Warner Bros. This extensive background is supported by an MBA in Marketing from Pepperdine Graziadio Business School and dual Bachelor's degrees from UCLA in Psychology and another major.