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Jennifer Joyce has a strong background in marketing and leadership roles. Jennifer most recently served as the President of SpotOn Fence, where they played a crucial role in restructuring the company's go-to-market strategy and operations. During their time there, they scaled sales by over 2000% and decreased customer acquisition costs by 75%. Jennifer also led the product development of the Generation 2.0 product, achieving significant cost savings.

Prior to SpotOn Fence, Jennifer held the position of Vice President of Marketing at Follain, a clean beauty start-up. There, they successfully scaled marketing programs and teams, leading to revenue growth of over 100% and a 300% increase in new customer acquisition. Jennifer utilized various acquisition channels, including paid search, paid social, influencers, SEO, and content marketing.

Jennifer also served as Vice President of Marketing at Kurgo, a dog outdoor products brand. During their tenure, they grew overall revenue by 100%, with a focus on direct-to-consumer sales and digitally-native retailers such as Amazon and Chewy. Jennifer oversaw all brand activities and was responsible for market research, customer research, brand positioning, social media, and PR.

In addition to their roles at SpotOn Fence, Follain, and Kurgo, Jennifer has also held leadership positions at Likelii, a wine recommendation engine, and CIDC/Everest Gaming, a consumer online gaming company. At Likelii, they co-founded the company and secured seed funding, led market research, and developed brand strategy. At CIDC/Everest Gaming, they served as the Chief Marketing Officer and was instrumental in growing the company's revenue to almost $150M.

Jennifer began their career at Staples, initially starting in the Strategic Planning Group and eventually transitioning to roles in marketing. Jennifer played a key role in growing sales for small business services by 300%.

Overall, Jennifer Joyce has a track record of driving growth and success in the companies they have worked for, utilizing their expertise in marketing and leadership to achieve significant results.

Jennifer Joyce holds a Bachelor of Arts degree in Government from Cornell University. Jennifer also pursued further education and completed a Master of Business Administration (MBA) degree at the MIT Sloan School of Management with a focus on Business Administration and Management.