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Stefan Rydén is a seasoned professional in strategic planning and communications, currently serving as a Senior Advisor/Planner and Head of Insight & Strategic Planning at Spotlight since March 2017. With a rich background in branding and insight generation, Rydén has held key roles at various reputable companies, including Planning Director at Spotlight PR & Klirr Stockholm Advertising and Senior Planner at Klirr Stockholm AB, where significant contributions included brand revitalization projects. Experience extends to strategic consultancy with Reality Check Consulting, and interim management roles at SJ AB and FlyNordic Airlines. Rydén's academic background includes a BSc in Business Administration with a focus on marketing from Örebro University and additional study at the University of Liège.