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Joe Basic is an accomplished business leader with extensive experience in sales and marketing. Currently serving as Chief Briefing Officer at MPG Zagreb and Co-Founder at Sportyn Inc., Joe Basic also holds the position of Founder and CEO of MPG SouthEast Europe, a leading sales and consumer marketing agency specializing in impactful activation. Additionally, Joe Basic is a partner at SSI Network, contributing to a major European sales network, and President of the Croatian Canadian Business Network, which fosters economic relations between Canada and Croatia. Joe Basic began their career as an Event Manager at Marketsource after graduating from Western University.