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Merve Evren has a diverse work experience in the field of digital marketing. Merve has held various roles in different companies, starting with their most recent position as the Head of Acquisition at Sportserve. Prior to that, they worked as the Head of Paid Acquisition at CasinoSecret, where they were responsible for managing paid media campaigns. Merve also worked at Twin as a Digital Marketing Manager and Specialist, overseeing media buying and programmatic activities. Before that, they served as a Digital Marketing Manager at WINunited Limited, where they managed media buying and affiliation. Merve also gained experience as a Digital Media Buyer at Digisec Media Ltd and a Digital Advertising Executive at Demirören TV. Throughout their career, Merve has worked with notable clients such as Coca Cola Company and Microsoft.

Merve Evren obtained a Bachelor's degree in Public Relations and Advertising from Izmir University of Economics, which they attended from 2003 to 2007. In addition, they have obtained several certifications from Google, including Display & Video 360 in December 2021, Advanced Google Analytics in May 2019, Google Tag Manager Fundamentals in May 2019, and Google Analytics for Beginners in April 2019.