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MaKayla Diggs is a skilled Social Media and Influencer Associate at Sports Research since March 2022, where collaboration with the Marketing team leads to targeted content creation for product launches. Previously, as a Jr. Social Media Associate, MaKayla focused on content strategy across multiple platforms. Concurrently managing personal brand as a Social Media Content Creator for Livin Lightskin since December 2020, MaKayla successfully grew Instagram and TikTok followings significantly while developing diverse content. Prior experience includes bartending roles at Simmzy's and MCS Burbank, and serving as a Laker Girl for the Los Angeles Lakers, which involved social media management and brand ambassadorship. MaKayla holds an Associate's degree from Los Angeles Pierce College and is pursuing a Bachelor's degree at California State University, Northridge in Early Childhood Education and Teaching.